Users will soon have a new feature that allows them to reduce the amount of AI-made videos appearing in their timelines. This initiative comes as the platform disclosed that it currently hosts more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global launch. This shift comes amid a increase in AI-generated material, fueled by new video-generation tools.
The Broader AI Trend
It has been noted that nearly one in 10 of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A considerable share of this output is classified as “AI slop”, a term for inferior, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, from computer-generated images to science explainers, and we want to give people the power to adjust the amount of that, based on their own preferences,” said a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service tagged as AI-generated. In total, over 100 mn videos are added to the service each day, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Viewers will be capable of limit or boost the amount of AI-generated videos they see by opening the topic control setting in the application and selecting AI-made media. Further subjects that can already be controlled under the tool encompass current affairs, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s policies mandate content makers to identify convincing AI-generated content, and it bans dangerous fake videos of public figures or emergencies. Any believable AI-generated clip that is not labeled can be taken down under its user guidelines.
In addition, the app will now attach an “AI-made” watermark to content made using its proprietary AI systems, or identified by an cross-platform project for recognizing artificial media. This measure is intended to help prevent users from trying to bypass the tagging system.
Educational Initiatives
TikTok is furthermore establishing a $2 million AI literacy fund for professionals and institutions to develop learning resources about responsible artificial intelligence. This project will benefit charitable organizations dedicated to teaching computer science.
Platform Protection
The video-sharing app has supported its safety measures, following controversy over plans to make redundant numerous safety staff in the UK. TikTok is set to reduce hundreds of positions in its content moderation department in its British office, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A company official stated that staff-based oversight would still have a role, but AI can shield workers by eliminating the most distressing content prior to it gets reviewed by staff. TikTok stated a 76% decrease in shocking and graphic content reviewed by human moderators over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”
